11-5-108. ELECTRONIC MESSAGE SIGNS.
(1) Electronic message signs are permitted when inlaid in a monument sign, pole sign, freeway-oriented billboard, gasoline pump island canopy sign, or wall sign where such signs are allowed according to Section 11-5-101.
(2) The maximum amount of space occupied by an electronic message sign on a sign face shall be as follows:
a. An electronic message sign incorporated on a wall sign or freeway-oriented billboard sign may occupy up to 100 percent of the entire sign face. Wall signs shall be limited to one electronic message sign per building elevation. Wall signs shall be limited to 10 percent coverage of the front elevation of the building, regardless of whether a pole sign exists on the property or not.
b. An electronic message sign incorporated into a pole sign shall not occupy more than 50 percent of the entire sign face. Freeway-oriented pole signs may have 100 percent electronic message sign coverage of the sign and are not required to be turned off at night.
c. An electronic message sign incorporated into a monument sign shall not occupy more than 50 percent of the entire sign face for a monument sign.
d. An electronic gasoline pump island canopy sign shall comply with the requirements set forth in Section 11-5-110.
(3) Electronic message signs shall adhere to all the height and setback regulations for the sign on which the electronic message sign is located.
(4) Electronic message signs shall be located a minimum of 100 feet from any residential boundary. Electronic message signs located on billboards that are not freeway oriented shall be located a minimum of 200 feet from any residential boundary. In situations where a billboard, that is an electronic message sign, is obstructed from residential view, the Zoning Administrator may reduce the minimum setback from a residential boundary via an administrative determination.
(5) Lumination standards for electronic message signs in the C-2, C-3, LI and M zones shall be as follows:
a. Lumination during the day for full color electronic message signs shall not exceed 6,000 cd/m2 or NITs. Lumination during the night for full color electronic message signs shall not exceed 1,500 cd/m2 or NITs. Full color electronic message signs shall be dimmed to a maximum of 1,500 cd/m2 or NITs from 10:00 P.M. to 6:00 A.M. Lumination during the day for monochrome color electronic message signs shall not exceed 3,000 cd/m2 or NITs. Lumination during the night for monochrome color electronic message signs shall not exceed 500 cd/m2 or NITs. Monochrome color electronic message signs shall be dimmed to a maximum of 500 cd/m2 or NITs from 10:00 P.M. to 6:00 A.M. Electronic message signs shall also be set with a photocell dimmer to automatically dim with ambient light changes.
b. Lumination shall be set and locked with an access code prior to or at the time of installation of the electronic message sign. The lumination settings shall not be changed or altered at any time for the duration of the electronic message sign’s life, unless approval from West Valley City has been granted in writing.
(6) Lumination standards for electronic messages signs in the RB, MXD, CC, and C-1 zones shall be as follows:
a. Lumination during the day for full color electronic message signs shall not exceed 6,000 cd/m2 or NITs. Lumination during the night for full color electronic message signs shall not exceed zero cd/m2 or NITs. Full color electronic message signs shall be dimmed to a maximum of zero cd/m2 or NITs from 10:00 P.M. to 6:00 A.M. Lumination during the day for monochrome color electronic message signs shall not exceed 3,000 cd/m2 or NITs. Lumination during the night for monochrome color electronic message signs shall not exceed zero cd/m2 or NITs. Monochrome color electronic message signs shall be dimmed to a maximum of zero cd/m2 or NITs from 10:00 P.M. to 6:00 A.M. Electronic message signs shall also be set with a photocell dimmer to automatically dim with ambient light changes.
b. Electronic message signs shall automatically terminate any and all energy that may allow the electronic message sign to light up (creating zero cd/m2 or NITs) from 10:00 P.M. to 6:00 A.M.
(7) Building permits for electronic message signs shall require the sign plans to be stamped certifying the percent of brightness the sign is set to prior to approval.
(8) Off-premises advertising is prohibited, except in the case of billboards.
(9) Electronic message signs are not permitted in the RB zone unless the parcel has at least five acres of property.
(10) Electronic message signs are prohibited in windows in all zones.