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Temporary signs shall conform to the following provisions. Illumination is prohibited for temporary signs unless specified otherwise. Establishments shall be permitted one temporary sign unless specified otherwise below. A building façade shall have a maximum of 30 percent temporary sign coverage at any time. Establishment owners shall be responsible for meeting all sign standards of this chapter.

(1) Additional Sign for Road Widening Construction.

a. Size. Any such sign shall not exceed an area of 50 square feet.

b. Setback. Such signs may be permitted on private property but shall not obstruct any pedestrian sidewalks, vehicular drives or clear view at intersections.

c. Time Limitations. Any such sign shall be temporary in nature and shall be permitted only during a City, Utah Department of Transportation, or Utah Transit Authority managed road widening or transit project. Signs shall be removed once the construction has ceased or there is sufficient work done to install a permanent sign, whichever is earlier.

d. Number. One temporary sign may be used in addition to any other permitted temporary sign.

e. Other Regulations. Such signs are not allowed for a single-unit dwelling, two-unit dwelling, twin home, three-unit dwelling, or four-unit dwelling. Banner signs shall be the only type of temporary sign allowed.

(2) Banner Sign. Used to advertise an establishment and does not act as the primary establishment sign.

a. Setback. Banners shall not be placed within 20 feet of the front property line, and should be located on the outside building face. Banners shall not be located on fences.

b. Size. The maximum size shall be 50 square feet of temporary sign area. Tenant spaces larger than 150 linear feet may use a maximum of 10 percent of the front building façade.

c. Time Limitation. Banner signs may be used for a maximum of 60 days in a calendar year.

(3) Banner Sign. Used to promote an establishment name as the primary establishment wall sign.

a. Setback. Where a new establishment is in need of temporary signage, a banner sign may be placed on the building and shall act as the primary establishment sign. Shall be located on the front elevation of the place of establishment.

b. Size. This temporary sign shall be limited to the wall sign sizes as permitted in the applicable zone.

c. Time Limitation. This sign may be used for a maximum of 90 days after the establishment has obtained a business license, or until a permanent sign is mounted on the building, whichever is less. Where a business license is not required, this sign may be used for a maximum of 90 days from the date of issuance of a certificate of occupancy, or until a permanent sign is mounted on the building, whichever is less.

(4) Construction Project Signs.

a. Size. Not exceeding 96 square feet.

b. Lighting. Signs may utilize external lighting, but may not be internally lighted.

c. Time Limitation. All signs shall be removed within 30 days after final inspection of the last building in the project.

d. Setback. All such signs shall be set back at least 10 feet from any public or private right-of-way.

e. Height. Freestanding signs shall not exceed 12 feet in height.

f. Number. One on-site sign per street frontage may be erected in conjunction with a construction project. Through the conditional use process, the Planning Commission may approve more than one on-site sign in the City Center zone, on properties adjacent to a freeway, or on properties that are five acres or larger.

g. Materials. Shall not be built with paper materials, and shall be constructed in a professional manner.

(5) New Development Signs.

a. Size. A maximum area of 32 square feet.

b. Time Limitations. Signs shall be removed no later than 30 days following the completion of the project.

c. Setback. Signs shall be set back 10 feet from the right-of-way of any public street. In addition, a minimum spacing of 50 feet shall be maintained between such signs.

d. Number. A maximum of two development signs may be placed off site and shall require a letter of consent from the property owner.

e. Materials. Shall not be built with paper materials, and shall be instructed in a professional manner.

(6) Grand-Opening Signs.

a. Setback. Shall be located on the subject property. Shall not be located in the traffic clear view area. Shall not block or be located on any public or private sidewalk unless located in the City Center zone and adheres to the regulations of the City Center zone.

b. Type of Signs. Establishments may use any type of temporary sign during this period.

c. Time Limit. May be displayed for a maximum of 30 days from the issuance date of a business license. Where no business license is required, such signs may be displayed for a maximum of 30 days from the issuance date of a certificate of occupancy.

d. Other. The renewal of a business license, change of ownership, or change of name alone shall not authorize the use of grand-opening signs. Grand-opening signs shall be allowed for any new business who obtains a new business license or for the opening of a new establishment. A facility renovation requiring a building permit will qualify for grand-opening signs.

(7) Inflatable Signs.

a. Setback. Shall not be located within 20 feet of the front property line.

b. Time Limit. Inflatable signs may be displayed for a maximum of 30 days per calendar year. Each display shall continue for a minimum of five days.

c. Height. The height of an inflatable sign shall not exceed the height of any adjacent raised utility lines.

d. Permit. A permit shall be required for inflatable signs.

e. Other. Inflatable signs shall be secured and in direct contact with the ground.

(8) Outside Display of Merchandise.

a. Setback. Shall not be located within 20 feet of the front property line. Shall leave a minimum of four-foot-wide unobstructed private and public right-of-way sidewalk area for pedestrian movement. Shall not be located in any parking space.

b. Inclusions. Merchandise shall include any product or good that is proposed for sale or lease, and shall include any product or good that is exhibited for the purposes of advertisement.

c. Exception. Outside display of merchandise within the required setbacks or in the public right-of-way is prohibited unless reviewed and approved by the West Valley City Planning Commission through conditional use approval. Outside display of merchandise in the City Center zone may be permitted within 20 feet of the front property line and shall meet the regulations of the City Center zone ordinance.

(9) Residential Construction Signs.

a. Size. For subdivisions which include five or more lots, residential construction signs, not exceeding two 64-square-foot signs for each platted subdivision, may be used. The total area of all such signs shall not exceed 128 square feet. Individual phases of a subdivision shall not be considered separate subdivisions. No single sign shall exceed 64 square feet.

b. Setback. All residential construction signs shall be set back a minimum of five feet from any public or private right-of-way.

c. Height. No freestanding sign shall exceed 12 feet in height.

d. Time Limitations. All signs shall be removed within 30 days after final inspection of the last home in the subdivision.

e. Other Regulations. Mobile signs are prohibited. Signs may utilize external lighting but shall not be internally lighted.

(10) Temporary Noncommercial Signs. Temporary noncommercial signs shall be allowed under the following conditions:

a. Size. Any such sign shall not exceed an area of 16 square feet in an agricultural or residential zone.

b. Other Regulations. Such signs shall neither be constructed nor fastened in such a way as to cause a hazard to the public.

(11) Property Signs.

a. Setback. Signs shall be located on premises on the subject property.

b. Size. Signs shall not exceed an area of eight square feet in residential zones or 32 square feet in nonresidential zones.

c. Number. Said signs shall be limited to one sign per street frontage.

d. Time Limitations. Such signs shall be removed within 14 days after the sale, rental or lease of the property.

(12) Vehicle Signs.

a. Setback. Signs on vehicles or in the back/bed of trucks shall be located a minimum of 40 feet from the street.

b. Size. Applies to commercial vehicles with signs larger than four square feet.

c. Other Regulations. Such vehicles shall not be used as parked or stationary outdoor display signs.

(13) Window Signs.

a. Size. A maximum of 50 percent coverage of all windows shall be permitted for window signs. The 50 percent coverage shall be calculated per façade, meaning windows on one façade shall not be included in another façade. Where paint or marker is used on the window, the area shall be measured by creating a square around the message and calculating that square footage in relation to the square footage of the window area. Where one window is completely covered in window signs, another window of equal or greater size shall be left free of any window signs.

b. Location. Inside or outside of the establishment windows.

(Ord. No. 18-17 Repealed & Replaced 05/15/2018)