11-4-109. CRITERIA FOR BONUS SIGN AREA.
To encourage design excellence the maximum sign area and/or height for certain signs, as set forth in this Title, may be increased by the square footages or percentages as provided for herein. A separate bonus may be granted for compliance with each of the criteria listed below. Although each area is cumulative, the total percentage of increase cannot be greater than 20 square feet in area and two feet in height for monument or pole signs. The size of pole signs and monument signs may be increased as follows:
(1) Ten square feet in area and one foot in height when a pole sign is removed and is replaced with a monument sign;
(2) Five square feet and six inches in height when brick or rock columns are used as a vertical support; and
(3) Ten square feet and one foot in height when only one sign is installed on a site with frontage on a high-image arterial street where more than one sign is allowed.
(4) An applicant may submit an alternative sign plan or design for unique and special circumstances to the Planning Commission, provided such sign(s) achieves the intent of the above standards and this Title. The Planning Commission may accept or reject any such proposal in the Planning Commission’s sole discretion.