(1) The owner and/or persons having charge or control of any sign, as described and authorized by the ordinances of the City, shall pay the City a fee for such sign.

(2) The amount of the sign permit fee shall be based upon the Consolidated Fee Schedule.

(3) Where work for which a permit is required by this Title is initiated prior to obtaining said permit, all fees that should have been charged shall be doubled, due to the additional on-site inspections and difficult plan reviews required, but the payment of such double fee shall not relieve any persons from fully complying with the requirements of this Title in the execution of the work, nor from any other penalties prescribed herein.