(1) “Brightness” means the number of lumens that pass through a sign’s pixels or light bulbs. Brightness for electronic message signs is measured in NITs or candela per square meter.

(2) “Building face or wall” means all window and wall area of a building in one plane or elevation.

(3) “Building Inspector” means the appropriate inspectors employed by the City vested with the responsibility of enforcing the International Building Code and all other applicable ordinances.

(4) “Copy” means the lettering and the space between letters as well as any symbols, illustrations, or other graphic elements on the display surface of a sign.

(5) “Designee” means those persons employed by the City and assigned by the Community and Economic Development Director or Zoning Administrator to perform appropriate duties as described in this Title.

(6) “Display surface” means the surface made available by the sign structure for the mounting of material to advertise or promote a product, event, person or subject.

(7) “First story building face” means the result of the first story building height of one building face up to 15 feet multiplied by the length of the same building face.

(8) “Illegal sign” means any sign found to violate any of the City ordinances and determined to not be a conforming sign.

(9) “Nonconforming sign or sign structure” means a sign or sign structure or portion thereof lawfully existing at the time this Title became effective, which does not conform to all height, area, yard regulations or other requirements of this Title as prescribed in the zone in which it is located.

(10) “Nonmaintained or abandoned sign” means a sign in poor condition displaying peeling paint, rust, and/or other evidence of neglect, or signs not advertising a current, active business. “Active business” means a business holding a current West Valley City business license.

(11) “Sign” means and includes every advertising message, announcement, declaration, demonstration, outside display of merchandise, illustration, insignia, surface, or space erected or maintained in view of the observer thereof for identification, advertisement or promotion of the interests of any person, entity, product or service. The definition of “sign” shall also include the sign structure, supports, lighting system and any attachments, ornaments or other features used to draw the attention of observers. The use of overly bright or garish colors, such as bright orange, bright yellow, bright blue, bright red, or bright green, on the building shall be considered as having sign value and shall be considered under the sign area requirement.

(12) “Sign, animated” means a sign that involves motion or rotation of any part by mechanical or artificial means or displays rapidly flashing or intermittent lights. “Sign motion” means any passing from one place to another with a continuous movement. “Sign rotation” means faces or portions of a sign face that revolve around a central axis. “Rapidly flashing sign” means lights that turn on and off more than once every second. “Intermittent flashing sign” means lights that turn on and off no more than once every two seconds. Lights that turn on and off at an interval greater than two seconds shall not have light bulbs, or, for neon signs, light that exceeds 25 watts.

(13) “Sign area” means the area of a sign that is used for display purposes, excluding the minimum frame and supports. In computing sign area, only one side of a back-to-back or double-face sign covering the same subject shall be computed when the signs are parallel or diverge from a common edge by an angle of not more than 45 degrees. Where a sign has more than two faces, the area of the third face and all additional faces shall be included in determining the area of the sign. In relation to signs that do not have a frame or a separate background, sign area shall be computed on the basis of the smallest rectangle, triangle or circle large enough to frame the specific area.

(14) “Sign, awning” means a fireproof, permanent sign architecturally integrated with the building which has the appearance of an awning consisting of light fabric materials. Such signs may contain copy on any portion of the awning surface and may or may not include illumination.

(15) “Sign, banner” means a temporary sign without a frame that is made of vinyl, plastic, cloth, canvas, light fabric or other light, nonrigid material.

(16) “Sign, billboard or off-premises” means an advertising, permanent sign which directs attention to a use, product, commodity or service not related to the premises.

(17) “Sign, changeable copy” means a sign which is characterized by changeable copy whether the sign is freestanding or a wall sign, or whether the said sign projects from and is supported by a building.

(18) “Sign, construction project” means a temporary sign used in conjunction with a construction project.

(19) “Sign, electronic message” means a freestanding, roof, wall, ground or low profile permanent sign which changes copy electronically using a switch and electric lamps.

(20) “Sign, flood-lighted” means a sign made legible in the absence of daylight by devices which reflect or project light upon it.

(21) “Sign, freeway-oriented billboard” means a billboard within 660 feet of the right-of-way for SR-201 or I-215.

(22) “Sign, freeway-oriented pole” means a pole sign within 660 feet of the right-of-way for SR-201 or I-215.

(23) “Sign, gasoline pump island canopy” means a permanent sign attached to or made part of the vertical edge of the canopy.

(24) “Sign, grand-opening” means a temporary sign used in conjunction with the opening of an establishment.

(25) “Sign, illuminated” means a permanent sign which has characters, letters, figures, design or outlines illuminated by electric lights or luminous tubes as a part of the sign proper.

(26) “Sign, inflatable” means a temporary sign that is capable of being expanded by air or other gas.

(27) “Sign, mobile” means an on-premises sign having a medium to heavy frame that is not permanently affixed to the ground. Such signs include those referred to as pedestal and trailer signs.

(28) “Sign, monument” means an on-premises or freestanding identification permanent sign erected with its base on the ground with no visible support structure.

(29) “Sign, new development” means a temporary sign used in conjunction with a development project.

(30) “Sign, nonresidential wall sign” means a wall sign placed on a nonresidential building.

(31) “Sign, on-premises” means the category of signs which direct attention to a use conducted, product or commodity sold or service performed upon the premises on which it is located.

(32) “Sign, painted wall” means a sign either painted on a wall or is painted in such a way that it gives the visual appearance of being painted on a wall or facing by not having a frame or separation from the wall or facing.

(33) “Sign, permanent entry” means a sign which is located on a site with at least five parking stalls. Permanent entry signs may be no larger than 16 square feet and no taller than four feet.

(34) “Sign, permanent” means a sign attached to a building, structure, or the ground in a manner that requires a permit from the Building Inspection Division and which is made of durable materials intended for long-term use.

(35) “Sign, plate” means a sign on a dwelling not to exceed two square feet in area.

(36) “Sign, pole” means a permanent sign supported by a fixed permanent frame or support in the ground. This definition does not include monument signs.

(37) “Sign, property” means a sign on a property which is currently being offered for sale or lease.

(38) “Sign, public necessity” means a sign informing the public of any danger or hazard existing on or adjacent to the premises.

(39) “Sign, residential construction” means a temporary sign used in conjunction with a residential subdivision with five or more lots.

(40) “Sign, residential wall” means a wall sign placed on a multiple-unit dwelling.

(41) “Sign, roof” means a permanent sign erected partly or wholly on or over the roof of a building, including ground signs that rest on or overlap a roof 12 inches or more.

(42) “Sign, temporary” means any sign, banner, pennant, valance, feather, flag, streamer, balloon, window sign, inflatable or advertising display constructed of vinyl, plastic, cloth, canvas, light fabric, or other light materials, with or without light frames, intended to be displayed outside or in windows for a short period of time.

(43) “Sign, temporary noncommercial” means a temporary sign displaying a noncommercial message.

(44) “Sign, vehicle” means a sign larger than four square feet on a commercial vehicle or in the back/bed of a commercial truck.

(45) “Sign, wall” means a permanent sign erected parallel to and attached to the outside wall of a building and extending not more than 24 inches from such wall with messages or copy on the face side only.

(46) “Unsafe or dangerous sign” means those signs existing in violation of any provision of the International Building Code or Fire Code or other ordinances of this City.